Trainer’s Choice launches sports medicine line with GeoCell material | Drug Store News

Oct 22, 2024

Trainer’s Choice, a Canadian-based sports medicine brand, is transitioning its entire line of products to GeoCell material.

Key items in the new line include the Knee Stabilizer, which features kinetic paneling, adjustable compression, bilateral steel springs and a U-shaped buttress for optimal patellar support, assisting with conditions like patellofemoral syndrome and patellar tendonitis.

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The Wrist Stabilizer, with kinetic paneling and rigid plastic stays, provides maximum wrist support, making it ideal for Carpal Tunnel Syndrome and repetitive strain injuries, per the company.

The Lumbar Support with Hot/Cold pack offers double-layer adjustable thermal compression with posture support foam, delivering firm lower back support and includes a reusable hot/cold pack to ease muscle spasms and low back pain.

Trainer's Choice is positioning GeoCell as an eco-friendly material that offers flexibility and durability comparable to neoprene. GeoCell excels in sustainability and performance, made from eco-friendly materials without using or releasing toxic chemicals, the brand claimed. The material is sourced from hevea trees with a 30-year rubber production lifespan and certified by FSC and PEFC for sustainable forest management.

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This line is set to launch in 2025 in both Canada and the USA.